The PURE Standard

What Sets Us Apart

The “PURE Standard” isn't just a marketing term or buzzword. 

It's the level of quality we hold ourselves to every day. It reflects the skill, dedication and care we give to every procedure, creating 100% PURE Certified results that exceed expectations.

While other practices follow trends, we set them. We pioneered ultrasound-guided BBLs years before they became mandatory. We’ve perfected techniques like the drainless tummy tuck that few surgeons offer. And all of our surgeons are double-board-certified for extra assurance, because we never accept “good enough” when excellence is within reach.

Surgeons That Define the PURE Standard

Nowhere else will you find a practice where the president of the World Association of Gluteal Surgeons, a dual fellowship-trained perfectionist who blends surgical artistry with modern luxe, and the innovator who brought the drainless tummy tuck to Miami all work under one roof.

Dr. Earle is the renowned double-board-certified, Ivy league educated plastic surgeon who introduced and perfected the ultrasound-guided BBL years before the state of Florida required it. With a track record of 2000+ procedures and no deaths, plus nearly half a million followers on Instagram, it’s clear he’s doing something right. Patient safety never goes out of style. 

Dr. Vidal is the double-board-certified queen of natural results and aesthetics that enhance rather than overpower. Fellowship-trained and fluent in the artistry of balance, she has become the go-to for patients who want beauty that looks effortless. Dr. Vidal is known for her warmth and meticulous approach, empowering patients with results that feel true to who they are. Con la pasión de una profesional puertorriqueña, eleva los resultados y la experiencia de cada uno de sus pacientes.

Dr. Wegerif is the double-board-certified plastic surgeon who is revolutionizing patient comfort and results with the drainless tummy tuck. With a background that combines rigorous surgical training and a deep respect for natural anatomy, he focuses on innovations that make the recovery process smoother and more seamless. Thoughtful and precise, Dr. Wegerif has earned the trust of patients who want advanced techniques without compromise.

Three surgeons. Three different specialties. One impossibly high standard. An impossibly unattainable goal for most. This is the PURE Standard! 

Techniques That Define the PURE Standard

At PURE, innovation and patient safety drive everything we do. When Dr. Earle started using ultrasound guidance for BBLs in 2019, other surgeons called it unnecessary. Today, it's mandatory in Florida because the technique we pioneered saves lives.

Other practices follow our lead, because PURE sets the standard. The South Beach Butt Lift? That's ours. The Smart Aesthetics™ approach that actually offers natural results? Also ours. The safety protocols Florida now requires? We led the pack. Every advancement is adopted with one goal in mind: to offer patients the safest and most effective techniques available.

An Experience That Defines the PURE Standard

At PURE, excellence goes beyond the operating room. Every interaction, from the first consultation to the final follow-up, is designed around you. Detailed guidance, attentive care and thoughtful support ensure that every step of your journey is both smooth and reassuring.

Patients consistently praise our team’s warmth and dedication, which is reflected throughout the entire process. Procedures are performed in our state-of-the-art, Joint Commission-accredited facility, and every safety protocol is rigorously followed, so you can step into surgery with confidence. At PURE, the experience is as refined as our results, blending comfort, trust and expert care in every detail. 

Results That Are 100% PURE Certified

Patients don't travel across the country for "pretty good" results. They come for the curves that look like they were always theirs. PURE Certified results are defined by beautiful proportion, balance and a natural finish that elevates your look without ever feeling forced.

Our signature outcomes, like the Earle Curve, have become the gold standard that patients ask for by name, defined by a smooth hourglass from the front and an upside-down heart shape from the back. Every person’s body is different, but our goal remains the same with each patient: to deliver consistently excellent results built on artistry as much as technique. 

Discover the PURE Difference

The PURE Standard isn’t just about our surgeons, techniques or results. It’s about raising the bar in every aspect of your experience. From innovative procedures and refined outcomes to exceptional patient care and expertise you can trust, everything at PURE is designed around one goal: helping you feel confident, safe and completely satisfied with your transformation.

‍Schedule your consultation today and see for yourself why PURE sets the standard when it comes to safety, artistry and results.