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Miami Plastic Surgeon Develops New Technique for Butt Lift Procedure

Jennifer Rice
Pure Plastic Surgery

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Miami Plastic Surgeon Develops New Technique for Butt Lift Procedure

  1. S. Alexander Earle, M.D., FACS of Pure Plastic Surgery, has developed a new less invasive form of the Brazilian Butt Lift (BBL). The new procedure is called the SoBe Butt Lift™ (SBBL)

MIAMI – March 19, 2021– S. Alexander Earle, M.D., FACS, one of the world’s leading plastic surgeons announced today he has developed a new less invasive form of the Brazilian Butt Lift (BBL). The original BBL required four to five incisions on the back. Dr. Earle has now reduced those down to two incisions with the SoBe Butt Lift™ (SBBL). Even the smallest bikini can easily hide these two incisions.

The SoBe Butt Lift™, named from where it was created, South Beach, Miami, is a surgical procedure where fat is removed from one area of the body via liposuction that has excess and stubborn fat to spare. Once the fat is removed, it is processed and purified before being placed into the buttocks through an injection. Before the SoBe Butt Lift was developed, the patient had to endure five incisions in the back to remove the fat by liposuction. These scars, although small, were difficult to hide and made some women self-conscious. 

“Patients want to ensure their results do not look unnatural to others. They were wearing higher-waisted bikinis to cover the five incisions.” Dr. Alex Earle, medical director of Pure Plastic Surgery. “I want to provide them with a safe, less invasive alternative. The incisions for the SoBe Butt Lift are placed, one at the bra line and one between the cheeks of the butt. This conceals the evidence that a procedure has been performed on the backside.”


There’s a time in your life where you need a boost, a fresh start, and a way to take control of things. We all have features about ourselves we want to change on the outside and it can affect us on the inside.

Pure’s goal is to give people a chance to make smart choices that lead to the results that will empower and inspire them to reach their dreams. Pure is led by Dr. S. Alexander Earle, who performs a wide range of procedures with an incredibly high rate of customer satisfaction.

Celebrities have helped to create the growth in popularity of the procedure. They spotlight their enhanced and contoured backside on social media during red carpet events and performances. This has influenced the change from reduction to augmentation. The fat that is transferred into the booty comes from the patient’s own body.  The final result is a slimmer look and a more contoured shape. Patients on social media have deemed this shape the “Earle Curve” due to the elegant, smooth shape he achieves with this procedure. 

For more information on the SoBe Butt Lift, Dr. Earle, and Pure Plastic Surgery please visit www.PurePlasticSurgery.com.

real patients real stories

About S. Alexander Earle, M.D., FACS

Alexander Earle, MD, FACS is an Ivy League educated, double board certified plastic surgeon with vast experience in both reconstructive and aesthetic surgery. He is certified by the American Board of Surgery and the American Board of Plastic Surgery. Dr. Earle is also the founder of Pure Plastic Surgery. Dr. Earle puts his patients first and uses Smart Aesthetics™ to tailor his procedures to each individual patient’s body and desires. He takes his time with his patients, explaining the risks and benefits of the procedures and setting appropriate expectations for the surgery and recovery period. His focus is on providing a high-quality patient experience with safety being a top priority. He is well known for his excellent results, friendly smile, and professionalism.

Pure Plastic Surgery has earned The Joint Commission’s Gold Seal of Approval® for Office-Based Surgery Accreditation by demonstrating continuous compliance with its performance standards. The Gold Seal is a symbol of quality that reflects a health care organization’s commitment to providing safe and quality patient care.



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