Press Releases

Reveal Your Inner Radiance: Dr. Natalia Vidal’s Signature Blend of FaceTite, Neck and Chin Lipo, and Morpheus8
Sculpting Dreams: Unveiling the Total Definer Package at PURE Plastic Surgery
Expert Surgeon Says Psychological Preparation is Essential for Successful Cosmetic Surgery
Unveiling Innovation at Pure Plastic Surgery with Dr. Garrett Wegerif
Creating a Legacy of Care: Dr. Natalia Vidal Laureano’s Journey from Inspiration to Excellence
The Price of Perfection: The Dangers of Brazilian Butt Lifts
Why Millions of Americans Travel Abroad For Medical Procedures
Chic y Mucho Más
The Florida Villager

"At PURE Plastic Surgery, the focus is relentlessly on producing the best experience for patients. For many women, that involves a significant boost in empowerment and self-esteem after their procedure is complete."

Life and Style

"Dr. S Alexander Earle, MD, FACS, is an Ivy League-educated plastic surgeon, double board-certified by the American Board of Surgery and the American Board of Plastic Surgery. He is the founder of Pure Plastic Surgery in Miami."


“Contouring the body in this way makes a BBL a very impactful procedure that can transform someone’s shape in ways that simply aren’t possible with butt exercises alone,” Alex Earle, MD, a board-certified plastic surgeon in Miami and president of the World Association of Gluteal Surgeons, tells SELF.

Haute Beauty by Haute Living

Dr. S. Alexander Earle | Body & Breast | Miami/Fort Lauderdale
The advice I would give someone who wants to be a plastic surgeon is that they have to love it. It is a long and challenging road, so in order to be happy, you have to truly enjoy what you are doing. I would also add that one should embrace technology that improves the experience and safety of patients. And while surgery can be technical, it’s important to view yourself not only as a doctor but as an artist who shapes, sculpts, and creates using the body as a canvas.


Who is Dr. Earle?
Dr. Alexander S. Earle is a double board-certified plastic surgeon based in Miami, Florida. He and his team at Pure Plastic Surgery have a TON of experience performing BBLs on patients of all backgrounds. Dr. Earle performs up to 15 BBL procedures every week. And with over 2,000 ultrasound-guided BBLs performed, it’s safe to say Dr. Earle is a master at what he does.

And if you’re worried about surgical complications (or worse), he and his team are committed to providing safe, quality surgical procedures. So much so that Dr. Earle has never experienced a patient death — an impressive feat considering that BBLs have the highest mortality rate of all cosmetic procedures.

But if you’re still not convinced, Dr. Earle is introducing a brand new technique to make BBLs even safer for his clients. Enter the “South Beach Butt Lift.”


The American Society of Plastic Surgeons, which represents 93% of all board-certified plastic surgeons in the US, supports Florida’s new rules and earlier this month issued similar guidance to all their members across the country.

“A lot of these high volume centers have the incentive to try to skirt around the rules or not really follow them,” he said. “There needs to be enforcement.”

New York Post

‘Diaper booty’: Doctor reveals the horrors of botched BBLs

A plastic surgeon is going viral online after revealing the dreaded “diaper booty” women experience after getting a Brazilian butt lift (BBL) — and the horrors that come along with a droopy derriere.

Dr. Alex Earle, a double board-certified plastic surgeon based in Miami, is known on TikTok for his tips on how to prevent a “saggy” backside, which he says can be avoided through proper surgery skills.

Axios Miami

A Miami plastic surgeon says he's invented a new, less invasive version of the Brazilian butt lift (BBL).

What's happening: S. Alexander Earle, founder of Pure Plastic Surgery and president of industry group World Association of Gluteal Surgeons (WAGS), tells Axios his "South Beach Butt Lift" rethinks how to do incisions during the butt enhancement surgeries.

How it works: A butt lift surgery involves "harvesting the fat"

Daily Mail

Plastic surgeon who claims he can 'AGE REVERSE' women's backsides shows off the impressive results of his Brazilian butt lift techniques - which he says will make your derriere look up to 25 YEARS younger

New York Post

My Brazilian butt lift alternative is more natural: TikTok doc

The “Brazilian” isn’t the only butt lift on the scene.

Dr. Alex Earle, plastic surgeon and TikToker with over 74,000 followers, has created a procedure that he claims delivers a more “natural” result than the popular Brazilian butt lift.

Named for Dr. Earle’s Miami-based practice, the so-called South Beach butt lift — a k a SoBeBL — creates the shape of “an upside down heart of sorts,” he told JamPrime, to help create a more prominent hourglass figure.

He credits the signature procedure for making patients appear some 25 years younger thanks to a perkier bottom.

“I made one patient look like she’d gone from 60 to 35, dramatically changing her look,” he said.

LA Weekly

Dr. Alex Earle, a Renowned Plastic Surgeon, Reveals the Secret Behind the Perfect Hourglass Figure

The Florida Villager

August 2022 Coral Gables / South Miami / Coconut Grove

Surgeons Weigh in on New Rules for BBL Surgeries
Dr. S. Alexander Earle of Miami's Pure Plastic Surgery Named President of the World Association of Gluteal Surgeons (WAGS)
What It’s Like To Be A Member Of The American Society For Aesthetic Plastic Surgery
Why An Ultrasound-Guided Brazilian Butt Lift Is The Way To Go
Are BBLs Worth The Risk? Get The Safety Facts From Dr. Alexander Earle
The Real Deal On Butt-Crafting BBL Surgery From Women Who’ve Tried It FacebookPinterestTwitterTumblr
Ultrasound-Guided BBL Surgery

Using Ultrasound Technology to increase Procedure Safety and Improve Patient Satisfaction

Embracing Transformation: A New Year, A New You Dr. Earle
Haute Living: Revolutionizing Beauty Standards with the South Beach Butt Lift: My Personal Journey
Top Cosmetic Surgeons going into 2024
Mastering Sun Protection for the Best Cosmetic Results: Tips from Haute Beauty Experts

Prensa En Español

¿Cuáles son los beneficios médicos del rejuvenecimiento vaginal? Dra Natalia Vidal explica
Buscan maneras de hacer más segura una popular cirugía plástica
El doctor Earle desarrolla una forma menos invasiva para el levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
Desarrollan Una Nueva Técnica Para El Procedimiento De Levantamiento De Glúteos
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos
Desarrollan una nueva técnica para el procedimiento BBL
El Dr. Earle desarrolla una nueva técnica para el procedimiento de levantamiento de glúteos


Take the First Step. Schedule your consultation at Pure Plastic Surgery by filling out the form below and one of our knowledgeable staff members will reach out to you promptly.

You can also reach our Miami office directly by calling 305-900-5310. Pure Plastic Surgery serves patients in Kendall, Coral Gables, and throughout the Miami metro, as well as patients across the United States and internationally.


For media inquires please contact:
Raslyn C. Wooten


There’s a time in your life where you need a boost, a fresh start, and a way to take control of things. We all have features about ourselves we want to change on the outside and it can affect us on the inside. Pure’s goal is to give people a chance to make smart choices that lead to the results that will empower and inspire them to reach their dreams. Pure is led by Dr. S. Alexander Earle, who performs a wide range of procedures with an incredibly high rate of customer satisfaction.




“I could not have picked a better doctor. Dr. Earle is a perfectionist and settles for nothing less than perfection. I am incredibly happy with my results.”* - Rosie

“Absolutely amazing! The entire journey has been great. The staff and customer care are exceptional! Best service I have ever received.”* - Destiny

“From start to finish they were nothing short of amazing! Amazing doctor and team! Great results and wouldn't trust another. I felt absolutely comfortable from the minute I met them and knew I was in good hands”* - Natasha